Privacy Policy

of Mair am Turm („company“), having registered office in Hauptstraße 3, I- 39019 Dorf Tirol.

General information

We care about your personal data. Therefore, we process your data in compliance with the European General Data Protection Regulation (GDPR) no. 679/2016.
The following declaration contains important information about how we collect and process data on our website (hereafter referred to as „services“ or „products“).

All terms used in this declaration shall have the same meaning as defined by the sources of law mentioned above (1.1.).

Please note that data transmitted via the internet (e. g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Processed personal data

When you interact with us (e.g. through the contact form on our website, email, phone call, etc.), we collect and process the following personal data: first and last name, address, email address, phone number, period of stay, content you communicate or contribute, technical data (such as the URL through which you access our website, your IP address, cookie ID, network and PC performance, browser type, language choice, operating system, etc.), data on payment method and related to payments (e.g. credit card data), and other information that you voluntarily provide to us.
Without the aforementioned data, we may not be able to offer the relevant service under certain circumstances.

Legitimacy of processing

Processing of your data is considered lawful under Article 6 of the GDPR if you have given us your consent for processing for one or more specific purposes. It is also lawful if it is necessary for the performance of a contract between you and our company or for pre-contractual measures at your request. Furthermore, processing is lawful if there is a legitimate interest in conducting our business activities for the benefit of the company's well-being or if we are fulfilling a legal obligation.

Duration of processing your personal data

If you contact us via the form on the website, by email or by phone, your provided data will be stored for the purpose of processing the request and for any follow-up questions. We will not disclose this data without your consent.
The duration of the storage is based on the applicable legal retention obligations and legal requirements. Your personal data processed due to a legal provision or contractual obligation will be stored for the period necessary for processing or as required by law. The data processed based on your consent will be stored until revoked.

Cookies, Pixels and other System Technologies

We collect personal data using system technologies that can also be stored on your computer to personalize content, provide social media features, and analyze access to our website. It is important to us that you know which cookies are used on our website and for what purpose.

What are COOKIES?

Cookies are small text files used by websites and subdomains to make the user experience more efficient, provide certain functions, or enable certain evaluations.
If you decide to disable cookies, you may not be able to access certain parts of the website and its associated subdomains, or they may not function properly. The cookies do not pose a threat to your computer, tablet, or smartphone.

Categories of Cookies

TECHNICAL Cookies are necessary as they enable navigation on the website and the use of its functions. The website may not function properly without these settings, or you may not be able to access certain functions.
ANALYTICAL Cookies can be used to analyze website usage, determine the number of visitors, and learn how the website can be improved. We do not link website usage statistics and other reports to individuals.
Third-party Cookies enable, among other things, the integration of social networks into the website. This allows you to instantly click

Server Log Files

The following data is automatically collected by the website provider and stored in so-called server log files: browser type and version, operating system used, referrer URL, hostname of the accessing computer, time of the server request, IP address. The data is not merged with other data sets.

Google Tag Manager

This website uses Google Tag Manager (provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Tag Manager is a solution that allows marketers to manage website tags through an interface. The Tag Manager tool itself (which implements the tags) does not collect any personal data. The tool triggers other tags that may, in turn, collect data under certain circumstances. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager.

Google Ads and Conversion Measurement

This website uses Google Ads (provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to place ads targeted, for example, in search results, videos, etc., to reach users who have a potential interest in the ads.
Google creates statistics for us using the so-called 'conversion cookie'. However, only the anonymous number of users who clicked on our ad is passed on to us.
Within the Google advertising network, the data is pseudonymized, i.e. from Google's perspective, the ads are processed only for a specific cookie holder who cannot be identified. However, this does not apply if a user has allowed Google to process without pseudonymization. For more information, please refer to Google's privacy policy ( You can adjust the display of ads by Google in your account here:


On our site, features and content from Instagram (provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) can be integrated, such as images, videos, or texts and buttons that allow the user to share the content of this website within Instagram. If the user has an Instagram account, Instagram can associate the access to this content with the user's profile.
Privacy policy:

Integration of Third Party Services and Content

For the purpose of optimizing our online presence, our website uses third-party services and content. These services require your IP address to be able to send the content to your browser.

Google Fonts (Schriftarten)

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy Policy:

Google Maps (Maps)

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy Policy:

Travel Cancellation Insurance

Provider: European Travel Insurance AG, Kratochwjlestraße 4, 1220 Vienna, Austria
Privacy Policy:

Weather Widget

Provider: Province of Bolzano, Landhaus 3a, Silvius-Magnago-Platz 4, 39100 Bolzano, Italy
Privacy Policy:

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.


We do not offer our services to minors below the age of 14. If you have supervisory responsibilities for a minor and notice that he or she has transmitted data to us without our consent, please contact us immediately (, Tel. +39 0473 923307) or, so that we can assure the legal measures in the interest of the minor.

Particular features

Particularities connected to our newsletter
On this website you can subscribe to our newsletter. For the subscription we need your name, your email address and your statement that you agree to receive our newsletter.
As soon as you submit your subscription you will get a confirmation mail with a link to confirm your subscription definitely.
Your data collected for the subscription will be processed until your withdrawal. You can unsubscribe anytime by clicking on the unsubscribe link you find on the bottom of each of our newsletter or by sending us an email to and we will delete your data connected to the newsletter subscription.

We use CleverReach (operator: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany) for the distribution of our newsletter. We have finalized a contract with CleverReach for the data processing.
The privacy policy of CleverReach is available here: .
Based on their legitimate interest to defend themselves against accusations (e.g. for sending newsletters without consent), CleverReach saves the date of your subscription as well as your IP address. We have no influence on this fact. The IP address is not used for other purposes. Additionally, CleverReach saves the date of your last profile update, geolocation & time zone, language, email client and favorite email-format.
The use of CleverReach and its statistical and analytical data and the logging of the subscription process is based on our legitimate interest according to Art. 6 (1) (f) GDPR.

Your rights

You have the right to dispose of your personal data anytime. In accordance to the GDPR you have the right to request access or rectification or erasure of your personal data or restriction of processing the data or to object to processing, as well as the right to data portability and withdrawal of your consent.

The withdrawal of your consent has no affection on the lawfulness of the processing before the withdrawal. In specific cases your personal data can be processed also after the withdrawal, if there is another legal foundation. You can object anytime to direct marketing.

If you think the processing of your data may violate the general data protection regulation you have the right to lodge a complaint with a supervisory authority („Garante per la protezione dei dati personali“, Tel. +39 06696771,